|
|
Strategy of Entrance of Company on Foreign Market
Gebauerová, Jaroslava ; Plšek, Martin (referee) ; Zich, Robert (advisor)
This thesis deals with strategies for firms entering the foreign market. In the theoretical part of the work the various strategies and their pros and cons are discussed, together with the dynamics of entering a new market. The analytical part of the work comprises an analysis of the Austrian market and an internal analysis of the company AQUAL Ltd. selected for the practical application. Its SWOT analysis and description of its entrance to a foreign market according to the SMART method are performed. Proposals are given the gradual development of the strategy of entrance, including the reasons for choosing a mixed strategy, and aspects of the operation and management of the company abroad are described; important is the definition of activities of the manager for Austria. Finally, conclusions are given summarizing the prerequisites and expected benefits of the entrance, the goals fulfilled and the contributions provided in this work.
|
|
|
Approaches of Innovation Performance Increasing in Manufacturing Companies
Žižlavský, Ondřej ; Vaculík, Josef (referee) ; Koráb, Vojtěch (referee) ; Zámečník, Roman (referee) ; Solař, Jan (advisor)
Innovation is one of the most important elements concerning higher performance in company efficiency. This methodical definition takes a look at the main benefits of on innovation on efficiency and hence on the efficiency and performance on the company as a whole, presenting the possibility of measurement of innovation efficiency and establishing defined methods for its improvement exploiting the development of innovation potential This particular issue is topical not only by reason of competitiveness of our companies but also maintaining share market and surviving the current economic crisis. Well managed and successfully introduced innovation into the market represents the tool for the companies, by means of which they can reach competitive advantages, enabling their prosperity in this slump. Every company has a certain innovation potential which should be explored, supported, utilized and systematically developed. The doctoral thesis focuses on the achievement of two basic goals, the cognitional and the inventive goal as well as confirmation or disconfirmation of set hypothesis. The first cognitional goal analyzes the present situation of solved questions, where current opinions and theories of our local and foreign experts are presented concerning innovation and company development. Basic definitions dealing with solved problems are described here as well. Various factors of innovation performance development are being carried out with the help of secondary and finally also primary research in Czech companies. The second related inventive goal is focused on design of methodical approach of increasing innovation performance that can be used in Czech companies. Contributions of the academic dissertation for theory and its contribution for corporation development and managerial practice are emphasized in the end part thesis.
|
|
|
Approaches of Innovation Performance Increasing in Manufacturing Companies
Žižlavský, Ondřej ; Vaculík, Josef (referee) ; Koráb, Vojtěch (referee) ; Zámečník, Roman (referee) ; Solař, Jan (advisor)
Innovation is one of the most important elements concerning higher performance in company efficiency. This methodical definition takes a look at the main benefits of on innovation on efficiency and hence on the efficiency and performance on the company as a whole, presenting the possibility of measurement of innovation efficiency and establishing defined methods for its improvement exploiting the development of innovation potential This particular issue is topical not only by reason of competitiveness of our companies but also maintaining share market and surviving the current economic crisis. Well managed and successfully introduced innovation into the market represents the tool for the companies, by means of which they can reach competitive advantages, enabling their prosperity in this slump. Every company has a certain innovation potential which should be explored, supported, utilized and systematically developed. The doctoral thesis focuses on the achievement of two basic goals, the cognitional and the inventive goal as well as confirmation or disconfirmation of set hypothesis. The first cognitional goal analyzes the present situation of solved questions, where current opinions and theories of our local and foreign experts are presented concerning innovation and company development. Basic definitions dealing with solved problems are described here as well. Various factors of innovation performance development are being carried out with the help of secondary and finally also primary research in Czech companies. The second related inventive goal is focused on design of methodical approach of increasing innovation performance that can be used in Czech companies. Contributions of the academic dissertation for theory and its contribution for corporation development and managerial practice are emphasized in the end part thesis.
|
|
|
Strategy of Entrance of Company on Foreign Market
Gebauerová, Jaroslava ; Plšek, Martin (referee) ; Zich, Robert (advisor)
This thesis deals with strategies for firms entering the foreign market. In the theoretical part of the work the various strategies and their pros and cons are discussed, together with the dynamics of entering a new market. The analytical part of the work comprises an analysis of the Austrian market and an internal analysis of the company AQUAL Ltd. selected for the practical application. Its SWOT analysis and description of its entrance to a foreign market according to the SMART method are performed. Proposals are given the gradual development of the strategy of entrance, including the reasons for choosing a mixed strategy, and aspects of the operation and management of the company abroad are described; important is the definition of activities of the manager for Austria. Finally, conclusions are given summarizing the prerequisites and expected benefits of the entrance, the goals fulfilled and the contributions provided in this work.
|
|
|
Czech Airlines and the aviation market
Šubrtová, Kateřina ; Vokoun, Marek (advisor) ; Říhová, Vladimíra (referee)
In this thesis I am trying to solve a problem with aviation and the national carrier Czech Airlines. The aim of this paper is to provide a market analysis in the field of air transport with a focus on European companies. Air transport is an important part of national economies, but in these times a lot of national carriers are facing many problems. Czech Airlines as a government owned company is not an exception and it has found it necessary to enact restructuring actions. The theoretical part provides information about aviation history, types of airlines, and alliances in aviation, regulation and deregulation in air transport. The practical part then provides with regression analysis an evaluation of the knowledge from the theoretical part and shows how individual parameters of airlines influence labour productivity. Across the models there are decreasing returns of labour and increasing returns of capital. The models show the inappropriateness of state ownership, the benefit of membership in airline alliances and the effectiveness of low cost airlines.
|
guest ::
